The Alhambra and Generalife Trust is up in arms about Armani’s use of the monument’s name for his new perfume, “Oranger Alhambra”. The use of either name requires the Trust’s authorisation, which Armani didn’t ask for. His company’s website points out that “Armani created this fragrance as a hymn to the memories of his childhood, to the freshness, light and sun of the Mediterranean”, and he also wanted to honour the perfumes of Al-Andalus. As a result, Oranger Alhambra, as its name indicates, is based on bitter oranges with a touch of lemon. The Trust has taken the case to Iberpatent which deals with matters affecting the Alhambra trademark.
ARMANI AND ALHAMBRA CLASH