Spain’s Zara brand, which belongs to the Inditex, has dethroned GAP as the world’s Number One for sales by the big fashion chains. It’s taken Inditex open 20 years to achieve the objective he set himself when he opened Zara’s first branch abroad, in Oporto, in neighbouring Portugal. Zara sold 6,264 million euros worth of goods abroad last year – two thirds of its total sales – and its success is largely due to the fact that Zara does not outsource any part of the manufacturing process of its goods, from the initial design to the final product. It’s all done in-house. As a result, the Zara brand hits the market ahead of its rivals and it can also keep one step ahead of the change in trends and tastes of the fashion world’s fickle consumers.


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